As the official coffee partner of Mercedes-Benz Fashion Week for yet another year, the brief from Vittoria Coffee was simple: go bigger and better than ever before.
To showcase the new range of reusable ceramic mugs wrapped with the prints of six notable Australian designers, we projected the prints on to a series of portrait models and created an eye-catching campaign that spanned across outdoor, magazine, print and online, and positioned Vittoria Coffee as having been ‘In Fashion Since 1958’.
The campaign also saw the design of a hugely successful designer keep cup vending machine, with all proceeds going to OzHarvest, that sold out across the activation.