The Iconic is a Sydney-based online fashion and sports retailer. As Australia’s largest fashion and sportswear destination, in late 2017 The Iconic looked to expand in the editorial space launching 'The Edition'. We also designed a bespoke script font for The Edition Logo.
Using Print editorial as our inspiration we sliced pieces from traditional magazine layouts and used them as the base for The Edition.
The Edition provides the perfect platform to transition users to E-Commerce. The Shop the Look function allows you to purchase products off the photographs that inspire.