Afterpay is one of the fastest-growing companies in Australia, with over 5 million customers worldwide and 35,000 retailers and growing. They're young, fun and all about putting the power back in the hands of the customer. They saw a world going backwards, and found a way forward.
We were excited when they asked us to help them bring the Afterpay brand to life, a brand with one of the most loyal customer bases in the world. A year in the making, the campaign sat across Broadcast Video on Demand, YouTube, Facebook, Instagram and cinema.